Wheelhouse Digital started as a digital marketing agency. We were good at what we did helping businesses attract customers, build brands, create engagement.
But over the past two years, we noticed something: the most impactful work wasn’t marketing anymore. It was helping clients solve fundamental business challenges with AI.
Our clients started asking: “How do we actually implement AI? Where do we start? How do we avoid expensive mistakes that other companies made?”
These weren’t marketing questions. They were transformation questions.
So we evolved.
Today, we see the same pattern across Australian mid-market businesses: 85% are experimenting with AI But only 5% are actually enabled to realise its value Most have bought AI tools that sit unused Teams feel confused about where to start There’s no clear strategy, just experiments Most AI projects fail because of poor implementation, not weak technology Businesses lack internal expertise to execute
Most AI consultants are engineers or data scientists. They see every problem as a modeling or infrastructure issue.
We understand marketing, sales, customer service, operations, finance—where AI actually creates value. We design AI solutions that fit how your business works, not force your business to fit AI tools.
We focus on businesses with $5M-$100M revenue. We understand: Resource constraints (you can’t hire 10 data scientists) Growth priorities (every project needs ROI) Budgets (you need right-sized solutions, not enterprise-grade overkill) Market challenges (you’re competing with larger companies)
We build solutions that work for YOUR scale, not enterprise-only tools.
You can get strategy from McKinsey. You can get implementation from software vendors. But who ensures the strategy actually gets executed? Who owns the outcome?
We do. We create the strategy AND implement it AND optimise it. We’re accountable for results.
That’s where Wheelhouse Digital comes in.
We’re not a tool vendor (selling software and disappearing). We’re not pure consultants (giving advice then leaving you to execute). We’re implementation partners who guide you through every stage of AI transformation:
Strategy & Assessment Help you understand your AI maturity, identify opportunities, and create a realistic roadmap
Implementation & Integration Design and deploy AI solutions, integrate with existing systems, set up infrastructure that works
Optimisation & Support Continuous improvement, team enablement, expansion to new opportunities
Ownership of Outcomes We measure success by your results: cost savings, productivity gains, customer satisfaction improvements, revenue impact
We Couldn’t Do It Without Them
At Wheelhouse Digital, our success is built on the success of our valued customers. We take immense pride in partnering with businesses across diverse industries, helping them achieve their digital marketing goals. Here are some of the remarkable companies that have entrusted us on their journey to online excellence:
